About Us

We are a team of fertility specialists, employee benefits experts and HR consultants.

Many of us have experienced fertility challenges first-hand. We aim to draw on our personal and professional experiences to make fertility care more accessible, inclusive and affordable for everyone regardless of age, gender, sexual orientation, gender identity or marital status.

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Meet our Leadership team

Tony Chen


Tony founded Fertifa with the single aim of making fertility care more accessible, inclusive and affordable for everyone. Having spent his career working in the financial services industry – including JP Morgan & Bernstein Research, it was clear to him that reproductive healthcare support in the workplace may often be severely lacking.

An avid reader, Tony enjoys spending time with his young family (including his toy poodle, Hugo!) and meeting other entrepreneurs.

Our partners

We partner with hand-picked, boutique, fertility clinics across the UK to offer fertility treatment – such as IVF and Egg Freezing.

We work with a variety of wellbeing providers across the UK to reduce stress and maximise the chance of clinical success.