London, UK – 17 July 2025 – Fertifa Limited, a leading provider of comprehensive reproductive health and neurodiversity benefits, today announced its acquisition of Juniper, the innovative reproductive health insurance provider. This strategic acquisition unites two pioneers in the benefits landscape, creating a single, powerful platform to offer employers the most comprehensive and integrated suite of solutions for their employees' family-building and health needs.

Juniper, founded in July 2023 by Ambra Zhang and Max Bacon, was established to address a clear gap in the private medical insurance (PMI) market by focusing on specialised reproductive health coverage. In a short period, the company successfully raised venture capital, validated its offering through key partnerships and broker relationships, and secured a promising roster of early clients and commercial routes.

This acquisition marks a pivotal moment for both companies and their shared mission. By integrating Juniper's groundbreaking approach to insurance with Fertifa’s clinically-led, end-to-end benefits platform, the combined entity is poised to deliver unparalleled support across the full spectrum of reproductive, family, and neurodiversity healthcare.

"We are excited to welcome Juniper into the Fertifa family," said Eileen Burbidge, Executive Director of Fertifa. "Juniper’s vision for solving the critical need for reproductive healthcare is perfectly aligned with our own. This acquisition is a significant step forward in our mission to dismantle barriers to care."

“Joining Fertifa ensures that Juniper’s vision can go further, faster,” said Ambra Zhang, Co-Founder of Juniper. "We built Juniper to prove that reproductive health isn’t niche — it’s fundamental. Combining efforts with Fertifa allows our founding mission to scale rapidly and be integrated into a platform that already offers a comprehensive suite of clinical and family benefits. This is the next step to ensure our vision reaches its full potential and helps more people than ever before."

The combined entity will provide employers with a single point of access for services ranging from fertility and family-forming support to menopause, PCOS, endometriosis care, men’s reproductive, hormonal and sexual health and neurodiversity-inclusive benefits. The acquisition strengthens Fertifa's market position, expands its network of clients and partners, and reinforces its commitment to empowering employees with inclusive and accessible healthcare.

About Fertifa

Fertifa is a leading provider of reproductive health and neurodiversity benefits, offering individuals the help and support they need, whenever they need it by way of wellbeing support and navigational advice. The company offers education and awareness, clinical support including diagnostics and testing, financing and benefits for: fertility and family-forming including maternity care, women's health, including menopause, men's reproductive health, gender identity and neurodiversity. Through its digital platform and best-in-class clinical expertise, Fertifa offers a wide range of services designed to provide compassionate, personalised care.

About Juniper Reproductive Health

Juniper was founded to address the gap in private medical insurance for your private parts. Comprehensive care, tailored support, pre-vetted and trusted clinical network, all under one easy membership.

Contact: enquiries@fertifa.com, hello@getjuniper.co.uk

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