Meet our talented and passionate Fertifa team

We’re a global team of doctors, nurses, engineers, account managers, marketers, designers, and more. We all have one fundamental belief: that reproductive healthcare should be accessible to everyone.​

Clinical leaders

Meet the Fertifa clinical leaders

Our clinical team are at the heart of what we do. Led by Dr. Gidon Lieberman and Brenda Muchapondwa, our best-in-class clinical team provide patients with unlimited 121 advice, expert wellbeing support and treatment.

Medical Director
Dr Gidon Lieberman
He/Him

Gidon is a leading gynaecologist and reproductive medicine specialist. With over 25 years of experience in reproductive health, his specialist skills include menopause, fertility, key-hole surgery, and ultrasound. His clinical interests and expertise include general gynaecology, as well as more complex menopause and fertility challenges. Gidon has experience working in both NHS hospitals and as the Medical Director in IVF clinics. He is a British Fertility Society Trainer (in ultrasound) and is an Advanced Certificate Trainer for the British Menopause Society.

Special interests:
Complex perimenopausal and menopausal health
Unexplained subfertility and complex fertility issues
Expertise in PCOS, endometriosis, menstrual health, and surgical management of fibroids
Male and female mid-life health challenges
Head of Clinical Services
Brenda Muchapondwa
She/Her

With more than 19 years of experience working in reproductive health, Brenda is our Head of Clinical Services. She is highly experienced in all aspects of reproductive medicine, with a particular interest in complicated cases and management of gynaecological disorders, menopause, and fertility. She has worked at some of the UK's leading fertility clinics and has a strong understanding of surrogacy and egg donation programmes, as well as LGBTQIA gender affirmation support and care.

Special interests:
Fertility treatment, including egg and sperm donor programmes
Family-forming pathways, with a specialism in surrogacy
Sexual and hormonal health, including contraception advice
Managing and treating perimenopause and menopause symptoms
Clinical Consultant
Dr Jane Ding
She/Her

Jane is a consultant in obstetrics and gynaecology, with a specialism in menopause.  She has a PhD from Cambridge University on breast cancer and completed her medical training at Oxford University. She has spent the last 12 years working as a specialist in obstetrics and gynaecology in NHS posts, most recently at Whittington Hospital.  She has significant experience in all parts of gynaecology, fertility treatment, hormone health, menopause, women's health.

Special interests:
Perimenopause symptoms and hormonal and non-hormonal treatment
Fertility treatments and preservation, including IVF, IUI, egg and sperm freezing
Hormonal symptom treatment and advice
Gynaecological issues, including endometriosis and fibroids
Nurse Practitioner
Dorien Hasselaar
She/Her

Dorien specialised in fertility 14 years ago and never looked back. She has experience from some of the top fertility clinics in London, and has worked with very complex fertility cases. She has led PGTA/PGTM and surrogacy teams as a senior nurse and has experience in nurse management within IVF clinics. Dorien has extensive experience in all parts of the fertility journey, including supporting LGBTQIA patients and gender affirmation challenges.

Special interests:
Fertility treatment, with a specialism in IVF
Complicated genetic issues, including PGT-A and PGT-M
Surrogacy and family-forming journeys
Referrals to fertility partner clinics
Men's Health Consultant
Dr Asif Muneer
He/Him

Professor Asif Muneer is an expert in the field of andrology which includes the management of male benign and malignant genital diseases including erectile dysfunction, Peyronie's disease and male infertility. His specialist interests include male genital cancers, male infertility, erectile dysfunction, penile prosthesis surgery, vasectomy reversal, surgical sperm retrieval and Peyronie’s disease.

Special interests:
Men's health concerns, including erectile dysfunction
Male-related cancers, such as prostate and testicular cancers
Male fertility including testing, treatment, and optimising male fertility
Vasectomy and vasectomy revearsal
Senior Midwife
Cherry Thomas
She/Her

Cherry has been a qualified midwife for almost 10 years, working as a high-risk midwife on antenatal wards, labour wards, and post-natal ward in some of the UK's leading hospitals. She has spent over 3 years in some of London's leading fertility clinics, specialising in treatment planning for IVF, ICSI, IUI, fertility preservation, and ovulation induction.

Special interests:
Pregnancy, labour and post-natal support and advice
Fertility planning for IVF, ICSI, and IUI
Fertility preservation, including egg freezing and sperm freezing
Gynaecological health and women's health challenges
Clinical team

The Fertifa clinical team

Our nurses practitioners and clinical advisors and  are the very first point of contact for our patients. They guide our patients along their reproductive health journeys, no matter what these journeys make look like.

Sana Ahmed
She/Her
Senior Patient advisor
Sana has a strong interest in human reproduction, fertility preservation, male fertility, and medical regulations. She has an MSc in Reproductive and Developmental Biology from Imperial College London and previously has over 6 years of experience as a Clinical Andrologist in both the NHS and in some of the UK's leading fertility clinics, specialising in sperm health and male fertility.
Special interests:
Men's health, with a specialism in sperm health
Fertility preservation, including egg freezing
Sarah Feldman
She/Her
Patient AdvisoR
Sarah has 3 years of experience through her work in the postpartum ward as a Patient Care Associate, helping new parents and babies transition from labour. She has experience in health literacy in pregnancy and hands-on postpartum care. She is dedicated to providing health equity and education about fertility and pregnancy.
Special interests:
Fertility treatment and planning
Contraception advice
Chiara Castiglia
She/Her
Fertifa Midwife
Chiara has been working as a midwife since 2016, with experience working in various maternity departments within the NHS. She is dedicated to supporting couples throughout their pregnancy journey and is passionate about antenatal care, labour and delivery services, and is committed to ensuring the wellbeing of both expectant mothers and their newborns.
Special interests:
High-risk pregnancy
Perinatal mental health
Sophie Witts
She/Her
Fertifa Midwife
Sophie is a specialist in obstetrics, gynaecology and urology medical devices, qualifying as a midwife in 2016. Her primary focus is high-risk care. She has significant experience working in emergency teams and in intrapartum diabetes care. She has previously worked in leading London hospitals, looking after patients with complex medical conditions that range from pregnancy complications, labour issues and the immediate postnatal period.
Special interests:
Advice and support during pregnancy and beyond
Birth options and preferences
Olivia Vince
She/Her
Fertifa Midwife
Olivia has been a qualified midwife since 2016. She has experience working in hospitals and fertility clinics in London, specialising in women’s health, antenatal health and supporting people during labour, delivery and throughout postnatal journeys. She is passionate about empowering people through educating them and supporting them through their unique reproductive health journeys.
Special interests:
Maternal health and general parent education and advice
Fertility treatment planning, for all fertility treatments
Meet the team

The Fertifa family

Fertifa was born out of our personal experiences with reproductive health. We've seen first hand how difficult going through reproductive health challenges can be, especially whilst managing careers and busy lives around it.​ Here's the Fertifa family.

She/Her
Eileen Burbidge
Executive Director
He/Him
Dr Gidon Lieberman
Medical Director
She/Her
Brenda Muchapondwa
Head of Clinical Services
She/Her
Olivia Vince
Fertifa Midwife
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Céline Crawford
Head of People and Operations
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Cherry Thomas
Senior Midwife
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Chiara Castiglia
Midwife
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Dorien Hasselaar
Nurse Practitioner
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Elizabeth Archibald
Client Operations Coordinator
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Giuliano Sison
Product Lead
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Ines de Lestapis
Founder's Associate
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James Flory
Digital Marketing Associate
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Lizzie Hayes
Sales and Marketing Associate
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Lucy Bott
Programme Manager
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Matt Johnson
VP of Revenue
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Matt Stoker
Global Business Development Lead
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Noor Hossen
Finance and Executive Administrator
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Rob Nutley
Enterprise Account Executive
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Roxy Alexander
Head of Marketing
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Sana Ahmed
Senior Patient Advisor
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Sarah Feldman
Patient Advisor
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Sophie Witts
Midwife
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Zoe Seymour
Account Manager
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Aditya jain
Financial Analyst
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Matt Wood
Director of Enterprise Sales
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Emilia Soulios
Content Writer
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India Boyer
Founder's Associate
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Vuk Nikolic
Head of Technology
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Dr Jane Ding
Clinical Consultant
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Margita Milovanovic
Product Owner
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Dejan Petkovic
Engineer
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Sam Powell
Design Lead
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Dr Asif Muneer
Men's Health Consultant
Our culture

How and why we're building an inclusive workplace, for everyone

We are so proud of our diverse community of patients, employees and physicians, and we are committed to providing inclusive healthcare for everyone.

Want to know more?

Speak to our team about how we can support your employees through menopause, fertility, men's and women's health challenges.