Meet our talented and passionate team

We’re a global team of doctors, nurses, engineers, account managers, marketers (and more). And we all have one fundamental belief: that reproductive health should be accessible to everyone.​

Meet our clinical team

Led by Dr. Gidon Lieberman, our best-in-class clinical team provide people with unlimited advice, wellbeing support and treatment when needed.
Medical Director

Mr. Gidon Lieberman

Gidon is a leading consultant gynaecologist and fertility specialist practising in London. With over 25 years of experience in reproductive health, he specialises in menopause, fertility, laparoscopy, fibroids, ultrasound, and hysteroscopy.
Head of Clinical Services

Brenda Muchapondwa

With more than 16 years of experience working in women's and reproductive health, Brenda is our Head of Clinical Services. She has worked at some of the UK's leading fertility clinics and has a strong interest and understanding of surrogacy and egg donation programmes.
Clinical Consultant

Dr. Jane Ding

Jane is a consultant in obstetrics and gynaecology.  She has a PhD from Cambridge University on breast cancer and completed her medical training at Oxford University.  She has spent the last 10 years working as a specialist in obstetrics and gynaecology in NHS posts, most recently at Whittington Hospital.  She has significant experience in all parts of fertility treatment, hormone health and women's health.
Nurse Practitioner

Dorien Hasselar

Dorien specialised in fertility 14 years ago and never looked back. She has experience from some of the top fertility clinics in London, and has worked with very complex fertility cases. She has led PGTA/PGTM and surrogacy teams as a senior nurse and has experience in nurse management within IVF clinics. Dorien has extensive experience in all parts of the fertility journey.
Care Advisor

Emilia Soulios

Emilia has an MSc from UCL in Clinical Mental Health, and a background in health sciences, reproductive health, sexual health, and psychology. She offers advice and guidance, as well as an empathetic ear to anyone needing support throughout their reproductive health journey.
Care Advisor

Weronika Holubowska

Weronika is one of our Care Advisors. She started her journey in the fertility industry over a year ago. She has been trained by clinical specialists in reproductive health, with a focus on IVF, menopause, men's health and family forming.
Men's Health Consultant

Asif Muneer

Professor Asif Muneer is an expert in the field of andrology which includes the management of male benign and malignant genital diseases including erectile dysfunction, Peyronie's disease and male infertility. His specialist interests include male genital cancers, male infertility, erectile dysfunction, penile prosthesis surgery, vasectomy reversal, surgical sperm retrieval and Peyronie’s disease.
Care Advisor

Sana Ahmed

Sana has a strong passion for human reproduction, fertility preservation and medical regulations. She has an MSc in Reproductive and Developmental Biology from Imperial College London and previously has worked as a Clinical Andrologist in both the NHS and Private Fertility Sector.
Care Advisor

Amy Meggison

Amy has over 7 years of experience working in bereavement and is passionate about listening and supporting people through some of life's toughest moments. She also has experience performing medical and cosmetic tattooing for cancer patients.

Meet the Fertifa family

Fertifa was born out of our personal experiences with reproductive health. We've seen first hand how difficult going through reproductive health challenges can be, especially whilst managing careers and busy lives around it.​

Eileen Burbidge

Founder's Associate

Giuliano Sison

Marketing and Sales

Lizzie Hayes

Marketing Lead

Roxy Alexander

VP Revenue

Matt Johnson

Operations and Office Assistant

James Flory

Head of Operations

Céline Crawford

Commercial Development Lead

Ben Priest

Account Manager

Zoe Seymour

Head of Demand Generation

Rudy Parker

Head of Technology

Vuk Nikolic

Founder's Associate

India Boyer

Engineering Lead

Milos Bugarinovic

Product Owner

Margita Milovanovic

See what we get up to.

Download one of our Whitepapers, written by experts in reproductive health, or visit our socials to gain an insight into our day-to-day operations at Fertifa.

Get to know us.

We’re making reproductive healthcare accessible, inclusive and affordable for everyone regardless of age, gender, sexual orientation, gender identity or marital status.
How we work

Latest articles from the team

Keep up to date with what’s happening at Fertifa, the latest in the reproductive health industry and learn more about how we support people across the UK and Europe.