How ClearScore recognised the importance of reproductive health benefits in driving employee engagement

We spoke to CPO of ClearScore, Louise, and People Partner, Sofie, to hear about why they advocated for reproductive health support, and why Fertifa.

min read

ClearScore is a business dedicated to helping people improve their financial wellbeing. It does this by giving users access to their own financial data, credit score and reports, and Open Banking Data. The company has 400 employees across the globe and operates in the UK, South Africa, Australia, and Canada.

When we first spoke to ClearScore’s Chief People Officer, Louise Jones, about the importance of reproductive health benefits, Louise didn’t need much convincing. Having experienced early menopause herself (and how difficult the symptoms can be to go through), Louise fully understood the Fertifa mission and how important it is to support people through reproductive health challenges, like menopause.

We spoke to Louise, and People Partner, Sofie Miah, to hear about why they advocated for reproductive health support, and why Fertifa.

The ClearScore challenge

Finding a provider that had a tech-led, comprehensive approach to reproductive health

Louise and Sofie were looking for a provider that could support ClearScore employees through the common and complex reproductive health challenges. They wanted to bring important conversations to the forefront, so their people felt supported and could bring their best selves to work. They also were looking fir a healthcare provider that met the needs of all of their employees.

They were looking to put an comprehensive benefits programme in place to achieve this and finding a tech-enabled solution was very important to them as well. They wanted their people to have easy access to the best support and to reflect how their employees actually live - always on the move and always on our phones.

Being clinically-led was important too. Louise and Sofie were looking for a provider that offered a medically-led, holistic approach to reproductive health, to best support people through every stage of life. From fertility preservation to IVF to early menopause to endometriosis to erectile dysfunction and men’s health challenges too.

The Fertifa solution

Implementing clinically-led reproductive health support for all ClearScore employees

ClearScore is a company that is no stranger to going deep on the hard stuff and their open and supportive culture is a reflection of this. With an in-house psychologist and inclusive policies, the company understands how life and work inevitably get blended. The company recognises the need to provide support at work through some of life’s most difficult moments.

ClearScore had spoken to other providers but felt that Fertifa offered something unique and that the Fertifa solution ticked all ClearScore’s boxes. They like that we were clinically-led and fully comprehensive, providing support for all people through all reproductive health challenges.

  • A tech-powered solution via a Patient mobile app
  • Medical support and on-demand access to a clinical team of experts
  • Access to educational resources, webinars, Q&A sessions with doctors and nurses
  • A holistic agenda that covers all stages of life

“Not everyone can afford the correct support they need, and having seen what that’s like through personal experience, a lot of those people would have to give up work.”

With issues such as menopause and endometriosis impacting so many, the ClearScore team saw the importance of putting support in place to level the playing field and create a truly inclusive workplace.  

Fertifa’s clinical team, led by Dr. Gidon Lieberman, have over 45 years’ of combined experience working in reproductive health. ClearScore valued the depth and breadth of Fertifa’s knowledge and educational resources around topics such as infertility, pregnancy loss, menopause and endometriosis.

More than this, they liked how easy it was to access the educational material, written and curated by Fertifa’s in-house doctors and nurses.

“The app is great, it’s so easy to access on your phone”, Sofie said.

“Fertifa allows us to provide focussed support on every stage of life our employees might be at – fertility preservation, menopause, endometriosis, men’s health challenges.”

The ClearScore team also valued that Fertifa patients could pursue diverse journeys. Unlike other providers, they liked that Fertifa was not women-only centric and that the company offered a holistic agenda covering all the challenges individuals might face. These are the challenges that often stop colleagues from performing at work.  

As Louise said, “There is so much overlap between work and home, it’s impossible for people to keep this separate. Support is crucial to help people feel accepted and like they really belong”.

“Companies often skip over the impact of things like pregnancy loss, and don’t allow individuals to react to it in their own way.”  

Having led previous People teams before leading the team at ClearScore, Louise and Sofie had seen how so many companies had a one-size-fits-all approach to pregnancy loss and baby loss.

With 1 in 4 people being impacted by pregnancy loss or miscarriage, and 1 in 100 being impacted by recurrent miscarriage, they wanted to ensure that their ClearScore policies reflected that each person would have their own unique way of experiencing this. They wanted to recognise that people may need time to process something like pregnancy loss, both physically and emotionally, but also to allow for people not wanting that time too.

Through their fertility and family-forming support with Fertifa and the baby loss policy they’ve put in place, they have seen male ClearScore employees speak about how they have been impacted by their partner’s pregnancy loss too.  

By educating managers about what to ask and what not to ask and giving them guidance on how to support their team through loss, they have tackled the notion of ‘manning up’ head-on.

“The thinking behind our menopause policy was to reduce the stigma further.”

Alongside educating their colleagues about menopause through Fertifa, the ClearScore menopause policy is part of Louise and Sofie’s aim to further reduce the stigmas around the topic at ClearScore.

Their policy gives people time off to get any medical support they might need and allows menopausal colleagues to continue working in a supportive environment.

As Louise says, “Women are getting a disservice, but their lives do not need to change. You shouldn’t have to give up work because of menopause.”

Their menopause policy has further allowed men to understand more about menopause and has normalised important conversations.

The impact of working with Fertifa so far

Louise and Sofie have reported the response as “incredible”. They’ve seen people speaking openly about the past experiences they’ve been through and they feel like they’re creating an environment where people can talk about these experiences openly.

Working with Fertifa is very much in line with ClearScore’s overall ethos and values – of inclusivity and belonging. They’ve found that people have said the focus on reproductive health support is “So ClearScore” - and we couldn’t agree more.

Out of ClearScore’s 400 employees:

  • Almost 10% ​have registered with the Fertifa App
  • 23% ​attended the internal launch webinar
  • 4% ​of users are in a same-sex relationship
  • 14% ​of ClearScore users identify as male

And latest data shows:

  • There's been a 7.2% ​decrease in the ClearScore gender pay gap since launching with Fertifa

This shows the impact that Fertifa has had on diversity and inclusion and supporting women in the workplace​. This will have have a further impact on retaining and attracting women in the workplace, especially in leadership positions.

Working with ClearScore for over a year, we’ve been struck by the culture they've built and we feel so proud to be part of it. The ClearScore team have seen it too, with such a great response to the Fertifa benefit they decided to upgrade their support by launching the Fertifa Payment Plan, to financially help their employees though fertility treatment. We look forward to supporting more ClearScore employees throughout their menopause, fertility, family forming and men's reproductive health journeys.  

Want to learn more about how Fertifa could help your company? We’d love to talk 💜