The pattern is well documented: men are less likely than women to see a GP, less likely to raise a health concern early, and more likely to wait until something's gone wrong before they act. That reluctance doesn't disappear because an employee health benefit exists on paper. It just means the benefit sits unused.

To mark International Men's Day this year, we're running a session to look at why that gap exists and what HR can actually do to close it. Not another awareness poster, but a practical look at what makes male employees engage with health support, and what stops them.

In 45-minutes, you will walk away with:

• Why uptake lags behind provision. The behavioural and cultural reasons men underuse the health benefits already available to them.
• What normalising self-care looks like day to day. The language, positioning and manager behaviour that make it easier for men to act early rather than wait until it's serious.
• Removing the barriers that stop men engaging in the first place. Including how low-friction access, like video consultations from home and at-home diagnostic testing for things like prostate and testicular cancer, changes whether men actually use a benefit or quietly ignore it.

By the end of this session, you'll be able to:"

• Explain to your leadership team why utilisation, not just provision, is the real measure of a men's health benefit.
• Identify practical changes to how you communicate men's health support that are likely to increase uptake.
• Understand what best-in-class men's health support looks like and how this can fit in with your existing PMI.