HR Guide to Fertility Benefits: 15 companies that are offering actually impactful fertility benefits

38% of people going through fertility treatment consider quitting their jobs. With an average cost of £30k to replace an employee, having the right support for your workforce will have a positive impact on your bottom line. Here are 15 companies that are offering actually impactful fertility benefits in 2024.

min read

Company or corporate fertility benefits are a type of employee benefit that provides coverage for fertility treatments and services. These benefits can range from partial or full coverage for in vitro fertilisation (IVF) or artificial insemination to access to counselling and support services. At Fertifa, we support employees with fertility benefits, across the UK and Europe.

Fertility issues and infertility diagnosis can be hugely stressful and challenging process for couples and individuals going through it. And this is especially so in the absence of proper workplace support. According to a recent study by Brabners, 53% of people with fertility problems say they’d be more likely to stay at their company if the employer funded infertility treatment.

We've seen firsthand how when companies offer fertility support and benefits for their employees, it can create a culture that's open, inclusive, and where people can bring their full selves to work. This can make a huge difference to things like employee retention, productivity, and in hiring the best talent.

Why all companies should offer fertility benefits

38% of people going through fertility treatment consider quitting their jobs. With an average cost of £30k to replace an employee, having the right support for your workforce will have a positive impact on your bottom line. Fertility benefits have also been found to:

Attract and retain the best talent

Implementing fertility benefits can help to attract and retain the best talent. More and more, people are looking to join companies that support them through any of life's biggest challenges, and this very much includes starting a family. We've seen it with flexible working, and how that's become a key requirement when people are job-searching, and gradually the same is becoming true of fertility support and reproductive health benefits as a whole.

Improve company cultures

Fertility support and fertility benefits can have a big impact on company culture and employee morale. Putting a fertility policy in place and offering your employees support is a very clear indication that an employer truly cares about the wellbeing of their employees. It shows that an employer understands that not everyone's path to parenthood will look the same, and it reflects the way life works for so many people.

Reduce healthcare costs

Fertility clinic visits, treatments, and fertility drugs can be very expensive. Company fertility benefits can help to reduce the overall cost of healthcare for the company, and offer financial alternatives for anyone concerned about spending considerable amounts of money on fertility treatments.

To create a workplace that's truly diverse and inclusive for everyone, it's crucial to support people through what can often be a difficult journey that can last many years. You can't say authentically that you care about DE&I as a company without fertility and family forming support in place. Read more about why fertility benefits matter here.

15 companies with the best fertility benefits

We've put together a list of companies that offer varying ranges of support for fertility. We've not included all of our Fertifa clients here, and this is by no means an exhaustive list too.

Remember, companies have different budgets and so can provide their full-time employees varying levels of fertility care. Having a range of resources and types of support for fertility can help companies be more inclusive of all its employees, regardless of their gender identity, relationship or marital status, or sexuality. From small startups to large scale tech companies, no matter how much you can offer, doing whatever it is that you can you can to help employees in their fertility journeys is the most important thing 💜


Monzo 🏆

Monzo is a digital bank, founded in 2015. They are one of the first 'challenger banks' in the UK - banks that are not part of the traditional banking system. They have been widely praised for their company culture and are breaking ground with their fertility benefits for their employees. The Fertifa in-house clinical team looks after Monzo employees with unlimited 1-2-1 clinical advice and support throughout their menopause, fertility and family-forming journeys. We also give their employees access to a suite of educational resources, around some of the most complicated and most common fertility challenges. Read about how we work with Monzo, in their annual Diversity & Inclusion Report.

Bain Capital 🏆

A private investment firm, Bain Capital works with management teams to build and grow businesses. Bain Capital are leading the way in the financial services world by making actionable and concrete changes to help create an inclusive and diverse workplace for their people.We'll be supporting their employees go through all reproductive health and family forming journeys. That includes fertility treatments like IVF and egg freezing, menopause support and treatment (including HRT prescriptions), early detection of male cancers, health issues like PCOS and endometriosis and family forming support that includes surrogacy and adoption.


NatWest is a British multinational banking and financial services company dedicated to its diversity of employees and providing all full-time employees with a range of fertility benefits.


Lululemon 🏆

The athletic wear company's mission is centered around inclusivity and individual wellness, and this is very much reflected in how they support their employees through fertility and reproductive benefits as a whole. The Fertifa clinical team supports all lululemon employees (across Europe and the UK) for all reproductive health challenges. This includes everything from early detection for prostate and testicular cancers to endometriosis and PCOS support. Cancer treatments can also be very expensive, so it really positive to see Lululemon's support in practice.

Space NK 🏆

The beauty retail company, Space NK, has over 100 stores across the UK and large online retail presence. The company has a strong focus on sustainability and inclusivity both internally and in all the services and products they provide. Through Fertifa, Space NK employees have access to educational resources that are created and curated by the Fertifa in-house clinical team, aimed at helping people better understand fertility medications, fertility health care plans, and much more. They have access to dedicated Q&A sessions and webinars with a fertility doctor, on the most important areas in fertility.

Marks and Spencer

As one of the largest retailers in the UK, Marks and Spencer has joined others in offering its employees enhanced benefits. Marks and Spencer recently joined the group of UK companies offering fertility benefits. These include extended paid leave for employees with premature babies and certain financial allowances for treatment depending on how long an employee has been with the company.


The British alcoholic beverage company is newer to the fertility benefits group, announcing its Fertility Support Guidelines in the UK in 2024. Diageo provides it employees with support for undergoing fertility treatments. Their mission is to ensure their "inclusive culture creates a safe and nurturing environment where our people feel supported – mentally, physically, socially and financially." Diageo also has a unique menopause policy too, "Thriving through menopause," and provide additional resources to any employees who may be experiencing menopause.

Energy and Industrial

Centrica 🏆

With over 20,000 employees, Centrica is one of the largest energy companies in the UK. They are also a leader in the energy and natural gas sectoring with offering benefits plans for fertility and family forming to its employees. Through Fertifa, Centrica offers a lifetime allowance towards fertility treatments and reproductive health, helping their employees pursue their fertility journeys.


The US electrical vehicle and energy company offers persuading fertility benefits to its employees. All employees can access fertility services including IVF, IUI, and egg or sperm freezing services and get financial assistance from the company when doing so. Tesla also offers support for the legal fees associated with adoption and surrogacy, making it an inclusive company for a range of family forming options.


Osborne Clarke 🏆

When you think of a law firm, you may not immediately think of a workplace that's supportive, inclusive and that really cares about employee wellbeing. But that's changing and we're seeing more and more law firms making tangible changes to make their workplaces a better and more supportive environment for their people. We're proud to say that Osborne Clarke are one of the law firms doing this and even prouder to say that they're part of our Fertifa family.

The Fertifa in-house clinical team, look after all Osborne Clarke employees with unlimited 121 clinical advice and support throughout their reproductive health journeys. We cover men's health challenges, menopause support, fertility treatment and family-forming journeys for all of their employees.

Slaughter and May

Another leading law firm, Slaughter and May has over 3,000 employees and is dedicated to offering a great range of benefits. They offer an impressive allowance for all fertility, family forming, and other reproductive health treatments as well as a wellbeing platform. Egg-freezing services for employees and partners are part of this. Also "enhanced family leave pay and shared parental leave" as they cite on their lifestyle benefits page.


Based in California, the law firm Cooley has joined its competitors in offering benefits for its UK based employees. These include a family forming benefit perk for all employees offering financial assistance with treatment costs.


Meta 🏆

Meta, the parent company of namely Facebook, Instagram, WhatsApp, focuses on building social connections and communities. As part of their dedication to employees, Meta offers a wide range of benefits through their fertility support and policy.


LinkedIn is constantly innovating and looking for new ways to improve its platform, both for its users but also internally for its own employees. In 2019, the business-orientated social networking platform expanded its fertility benefits offerings to its UK employees. They offer 24/7 access to counselling services, webinars and educational resources. Employees can also claim back money they spent on fertility treatments or adoption fees.


The Swedish music platform drives itself on bringing people together over music and making music accessible to everyone. But not only music, Spotify wants to make reproductive health care accessible to all its employees.

Spotify's fertility benefits are a valuable support for employees who are struggling to conceive. They can help to reduce the financial burden of fertility treatment and provide peace of mind for employees who are trying to start a family. Spotify is distinctively known for its financial support for employees, offering unlimited fertility benefits and long periods of paid maternity or paternity leave.

If you're looking for a statistical overview that shows how companies are currently supporting employees through their fertility journeys, please see our blog on stats and trends.

Fertility challenges are something so many of us will go through. At Fertifa, we have an in-house clinical team that will provide personalised expert support to your employees throughout their fertility journey.

Your employees will have access to educational resources, created and curated by medical experts on the most asked-about fertility topics. Through the Fertifa app, they will have access to video consultations and appointments with our in-house clinical team, and from there they can also receive diagnostics and testing for fertility, including home tests delivered straight to the door.

Find out more about how Fertifa can help your company by booking a call with our Team 💜

Fertility coverage options for employers

1 in 6 people will experience fertility challenges globally. Fertility and family-forming support for employees is more important than ever as fertility challenges and infertility are having a very real impact on so many of us and our working lives. Fertility treatment coverage offered to employees will depend on the fertility benefits provider an employer works with. This differs from provider to provider and employer to employer, depending on budgets.

At Fertifa, we support people on their path to parenthood from start to finish, helping them navigate fertility challenges of any kind. Here are a few areas we work in that might help you find what's best for your company and budget:

Intrauterine Insemination (IUI)

A less expensive and alternative treatment option for some women, IUI is a common fertility procedure. Providing IUI benefits to employees is a great way for companies to support family forming and reproductive freedom for individuals.

In Vitro Fertilisation (IVF)

This is the most common type of fertility benefit with the highest success rate, and it typically covers the cost of IVF procedures, medications, and related tests. Depending on the company policy, this can range in the number of treatment cycles covered and amount covered.

Adoption and Surrogacy Services

For couples and individuals looks to form a family through surrogacy or adoption, companies offering support can help cover the cost of treatments or legal services for their employees. This is a great way to make family-forming policies and benefits inclusive of all regardless of their sexual orientation or marital/relationship status. This includes single parents, LGBTQ+ couples, heterosexual couples and anyone else facing a barrier to family building (such the cost of treatment or expensive procedures).

Fertility Preservation Programmes

Fertility preservation programs can be a valuable sort of option for people who are facing medical conditions or treatments that could affect their fertility. These programmes can help people to preserve their fertility and their chances of having a family in the future. Companies can choose to help support programs that store frozen eggs, sperm, or ovarian tissue for future use.

Egg Freezing Programmes

Egg freezing is a process that allows women to preserve their fertility for future use and companies can offer support to employees seeking this option.

Sperm Donor Services

Finding a sperm donor can be a hard and expensive process. Offering sperm donor support to employees can help reduce the stress and costs of this process for individuals and families.

Artificial Insemination (AI)

AI is used to treat infertility in couples who are unable to conceive naturally. It can also be used by single women or same-sex couples who want to have children. Supporting women with AI can create inclusive workspace communities and can help with the financial and logistical burden that AI can be.

The financial impact of offering fertility benefits to your employees

Increased employee retention rates with comprehensive fertility benefits packages

Providing fertility benefits can show employees that their employer genuinely cares about their wellbeing, in a way that's meaningful. This can have a huge impact on company culture and increase employee loyalty and satisfaction too.

A comprehensive fertility benefit package can also help reduce employee stress levels. The weight of infertility and the stress of going through fertility treatment can be enormous, and financial support and access to medical care can relieve part of that stress. This in itself can lead to increased employee productivity. It doesn't make fertility challenges all of a sudden easy, but but some degree of coverage of fertility issues does help alleviate the overwhelming pressure people are under, and even a small amount of workplace support can make the world of difference to a person's life.

Fertility benefit packages also have been seen to help employers to attract and retain top talent. In today's competitive job market, many employees are looking for employers who offer comprehensive benefits packages, and this very much includes fertility benefits.

Cost savings for employers in the long-term, with better access to fertility care

A Mercer study revealed that 97% of employers who offered an allowance for fertility treatments didn't end up spending more on a net basis because of lower PMI claims and other treatment costs overall. Adding fertility benefits and allowances is a great choice for companies looking to offer support for their employees. No matter the company's size, there are different fertility benefits plans that can work with your budget.

 If you're looking to put fertility support and benefits in place, book in a call with our team who can talk you through how to work with Fertifa 💜

Consider easing employee concerns through comprehensive health insurance packages

Navigating the ever-growing health insurance marketplace for individual insurance plans can be time consuming and expensive. Employer-funded health insurance plans can:

- Remove the hassle and financial burden that comes with purchasing individual plans 

- Reduce the risk of employees being left with a lack of insurance coverage.

- Ensure employees and their families are protected against sudden medical issues.

By partnering with a health insurance company, employers can boost employee security and safety. Plans typically include access to healthcare providers, and sometimes additional perks like wellness programmes and preventative care services. However, in almost all corners of health insurance, coverage includes a wide range of invaluable medical services such as consultations, treatments, and surgeries.

Get in touch to discover more!

If you're looking to put fertility support and benefits in place, book in a call with our team who can talk you through how to work with Fertifa 💜