Baby Loss Awareness Week runs from 9 to 15 October, ending with the Wave of Light on the 15th. By the time most workplaces have marked it, candles lit, a supportive post shared, the moment has usually already passed. What often hasn't changed is how a manager actually responds when someone tells them they've lost a pregnancy or experienced baby loss.

This session is about closing that gap. Fertifa's Director of People and Operations, Céline Crawford, will walk HR and People teams through what to say, what to avoid, and how to handle the practical side of supporting someone through pregnancy loss and baby loss, so your managers aren't being left to improvise in the moment it matters most. She will be joined by Johanna, Lead Trainer at Sands, the UK's leading pregnancy loss and baby loss charity.

Johanna has over 20 years’ experience in learning and development in many sectors including corporations and public sector and brings this experience to creating training and education content for Sands. She is passionate about supporting parents following a bereavement and improving maternity care standards trough education.

By the end of this session, you'll be able to:

• Brief your managers on how to approach a pregnancy loss conversation with confidence, rather than avoidance.
• Apply your leave and absence policies correctly and consistently when a loss occurs.
• Share Fertifa resources with your managers, created by our in-house clinical experts in pregnancy loss and baby loss, alongside our HR experts.

Why now?

This session sits just after Baby Loss Awareness Week and ahead of Fertility Awareness Week. Getting your managers trained effectively means they're ready to have these important conversations if and when they come up.