Newborn and infant care, from day one through year one
61% of new parents report feeling exhausted during the first year and 48% say they feel overwhelmed. At Fertifa, we offer unlimited infant paediatric and parental wellbeing support and navigational advice throughout the first 12 months of an infant’s growth and parenthood, to ensure people have the right support, when they need it most.
How we support infant care
Learn
Our patients have access to educational resources curated by our in-house clinical team on parental mental health concerns, and the most common infant paediatric care concerns during the first year of a baby’s life.
Consult
Through the Fertifa app, patients will have access to video consultations and appointments with our in-house clinical team, from the comfort of their own home.
Diagnose
We provide our patients and their baby with expert advice and treatment for all adult mental and physical health challenges or concerns, from breastfeeding challenges to post natal depression, to sleep support, and much more.
The infant care support pathway
Fertifa can help individuals manage stress and navigate mental health journeys with expert resources, medical care, and a holistic and ongoing approach. This includes unlimited 1-2-1 chats and calls with the Fertifa clinical team, and referrals to specialist care where appropriate.
Book an initial consultation
30-min discussing with one of our nurses or midwives to discuss any concerns or questions you may have about your or your baby. They will discuss your situation and advise you on the best next steps.
Discuss a plan of action
After your discussion with a dedicated nurse or midwife, they can recommend any additional treatment or support. This could be anything from a referral to a breastfeeding clinic, recommendations for night nannies, mental health care referrals or when to seek urgent care for baby’s rash or other concern. Your dedicated advisor will be there to help you determine the best support for you and your baby.
Submit your claims
If your company offers financing as part of your benefits package, you can upload your invoices and receipts from treatment or wellbeing support directly though the Fertifa app. You'll be reimbursed through your monthly payroll.
Ongoing support from your care advisor
Whether you've accessed one off treatment or sought support for an ongoing concern, we're there every step of the way, until you no longer need us. We'll schedule in follow-up discussions or check in over chat as often or as little as you need.
Infant care is crucial to supporting wellbeing of all new parents in your workforce.
1 in 5 infants
will be affected by colic for the first few months of their life, a condition where a baby cries inconsolably for no obvious reason. This often last for the first few months of life and can be both physically and mentally draining for new parents.
1 in 8 babies
require neonatal care. 40% of parents whose babies require neonatal care experience anxiety or symptoms of post-traumatic stress for up to one month after birth.
Why we’re industry leading
Inclusive & Accessible
We are proud to provide support and clinical care to everyone, regardless of their biological sex, gender identity, relationship status, age, race, or location. Our comprehensive employee benefits work for everyone.
Safe & Trustworthy
Our in-house clinical team of doctors and nurses ensure an excellent medical standard, with a best-in-class team. We provide confidential, expert support that drives better outcomes for our patients.
Experts in our field
We're proud to say that we are looking after over 100,000 employees across the world and we’ve processed nearly £10,000,000 in reimbursements for testing and treatment and ongoing care.
One to one video consultations and messaging whenever you need it
Get on-demand access to the Fertifa clinical team, who are there to support our patients through all reproductive health challenges, until they no longer need us. Through the Fertifa app, patients will get access to personalised one-to-one support via in-app messaging and video consultations.
Stress-free claims management and in-app reimbursements
Stress-free claims management for HR teams, so that you can offer the support that's best for your employees. We handle all claims management and employee reimbursements for their testing and treatment, using our in-app tools.
Access our educational resources, created and curated by our in-house experts
Browse articles, attend webinars, and join live Q&A sessions that cover the most common and complicated areas in reproductive health. Employees will have access to a suite of clinically-validated, trusted resources that are accessible on-demand via the Fertifa App.
Supporting employees, every step of the way
Having a new baby is a lifechanging event, a little extra support can go a long way in what can be one of the most turbulent times in a parent’s life.
See how our workplace health and wellbeing benefits adapt:
For Enterprise
Stay ahead of your competitors, with employee benefits that make your employees want to stay.
Direct access to a specialist clinical team
Advanced diagnostics and at-home testing
Financing, claims management, and reimbursements
Fertifa for Enterprise
For SMEs
Establish your organisation as an employer of choice, by offering your employees the benefits they actually want.
Direct access to a specialist clinical team
Advanced diagnostics and at-home testing
Financing, claims management, and reimbursements
Fertifa for SMEs
Meet our in house clinical team of nurses and midwives
Led by Dr Gidon Lieberman, Fertifa’s in house clinical team of Doctors, nurses and midwives are on hand to provide patients, their partners and their infant children or dependents advice, wellbeing support, infant care support and more, when they need it the most.
Stay ahead of the game with these resources
ROI Calculator
Use our ROI calculator to see the savings you could make by investing in reproductive health and wellbeing support for your people
HR Calendar of 2026 Awareness Days
Download our complete list of 2026 Health and Wellbeing Awareness Days
What makes a great maternity leave policy
Learn how to create an inclusive and supportive maternity leave policy that benefits all your employees
